The overarching purpose of Liaison product offerings is to transform mere data into real knowledge. This objective can only be achieved by having an extensive and real experience in the field and the necessary resources to not only provide the client with what they want but also provide them with what they need — foresight.

Liaison invests time and resources to understand the clients' real needs through the eyes of professional staff who have worked extensively in the field and have lived the day-to-day challenges that our clients face. In addition, our conscious focus on the health profession market deepens our understanding of the field and allows us to share best practices and innovation among institutions in a collaborative and learning environment.

The Challenge

All institutions and associations develop a mission statement outlining their purpose and raison d'etre. As it should be, technology is generally noted as a means to achieve the mission goals faster and more efficiently.

The reality is that the desire to stay aligned with the mission while keeping up sustained growth is hindered by limited internal resources as well as the need for evolving expertise, technology and skilled management. Such resources are generally stretched thin and scarce. In addition, technology is getting increasingly complex.

Yet, institutions must find ways to harness new technology in order to maximize efficiency and devote more time to their core missions. Developing in-house solutions to meet ever growing demands is a distraction that prevents institutions from keeping pace with industry trends and changing markets.

We firmly agree that technology, when effectively deployed, is a powerful means to an end. At Liaison, our passion stems not from a devotion to technology itself, but from our deep commitment to creating solutions that combine continually-evolving technology with innovative solutions to business workflow and daily operations challenges.

The Liaison Solution… Peace of Mind

Institution leaders are coming to the realization that their energy, time and resources should be devoted to have a “real” focus on their mission and their own core competency. Liaison has been providing a turnkey solution to such a challenge for more than nineteen (19) years.

Our clients do not need to maintain the resources at the pace of the industry, which can be quite costly. Recruiting technology experts, maintaining training programs to sustain the level of technical expertise, designing software, selecting platforms, hosting, etc., consume limited resources.

Our clients leave the above to us as they are well aware that we know their business inside and out. They trust our expertise and understand our focused market strategy, through which they benefit from best practice approaches to our products and processes.

Product and Market Focus

Liaison's strategy has always been focused on the academic field and in particular on the health professions associations and their schools. We have made the commitment that any investment we make in technology must provide added value to our current offerings and to the health professions industry. We have long realized that in order to develop the best products for our clients we need to drill deep into their operations and understand them fully. Our clients appreciate our knowledge of their operations and our enthusiasm for learning their ever-changing industry and requirements.

Our software products are developed with a focus on a particular problem area in order to provide effective solutions for day-to-day operations. Our main core competency is Centralized Application Service (CAS) for health professions associations. All our products are the result of intensive research, design, and implementation of real client environments. We value user feedback and we consider it to be the cornerstone of our product deployment and acceptance.

Many of our institutions products have been designed and have evolved in a real-time academic institution or health profession association environment. The designers of our technology products are themselves health profession academic educators. Our products have proven their worth through extensive use in schools, resulting in a highly-satisfied client base.

Expert Knowledge (Human Capital)

Liaison's staff is a diversified team of more than 80 experienced and professional staff, who possess the extensive knowledge and skills necessary to provide our clients with state-of-the-art solutions. Our staff is customer focused and sensitive to our clients' confidential information, methods of doing business and internal culture.

In working with the associations and schools on a daily basis, we have accumulated a wealth of knowledge about health professions in general and the schools operations in particular. This learning process has been deliberate and is an integral part of our values. We proactively seek to understand the intricacies of our clients' day-to-day challenges and the internal and external factors that influence their success. This gained knowledge is applicable to all associations, and whenever possible we create collaborative discussions and projects within our client base in order to share the best practices. Our clients appreciate our position and our collaborative role.

Client Driven Products

Liaison product development and marketing strategies are focused on the health professions educational market and to a great extent the associations. We strive to understand in great detail not only the client's immediate requirement but also the operating environment—internal and external factors—that influences their business workflow and daily operations. Our knowledge and experience differentiate us in the marketplace and provide us a significant competitive edge.

All of our products have been developed and designed to meet actual client needs. Rather than operating in the abstract, Liaison has spent a substantial amount of time studying the day-to-day operations, processes and the intricacies that come with such operations. As we apply our products to new client environments, the feedback process continues, driving our on-going desire for innovation.