Streamline Admissions and Recruit Best-Fit StudentsLearn More
Connect and Engage with Personalized MarketingLearn More


Bring Your Enrollment Efforts to the Next LevelLearn More
Optimize Every Stage of the Admissions ProcessLearn More


Liaison helps higher education institutions identify, recruit, and enroll best-fit students with improved outreach, application, and enrollment processes.

More than 5,000 programs rely on our admissions management and marketing automation software and services to reach prospective students, streamline administrative tasks, and create exceptional experiences for applicants across the full enrollment cycle—from first interest to first day on campus.

Over 20 years in higher education

Serving 5,000 programs on hundreds of campuses nationwide

Strategic partner to 28 leading education associations


Our Clients

At Liaison our clients inspire us to build solutions that help them reach prospective students in new and relevant ways. Learn more.





“NursingCAS is more than just an application tool, it’s also a recruitment tool. Simply by being listed on the NursingCAS website, Rush has gained national exposure. It is a no-cost way for hot prospects to search and find a program in which they were already interested. By being on CAS, we’re attracting out-of-state applicants that may have never heard of Rush and we’re attracting them to both our online programs and our on-campus offerings.”
Dr. Lisa Rosenberg, PhD, RN, Rush University College of Nursing
“Our call-center representatives went from calling scores of unqualified leads on a regular basis, to regularly getting in touch with qualified candidates through the Spectrum system. This has completely changed the way we use the human resources in our office. Now that representatives don’t waste time on unqualified leads like before, we have been able to give them ownership of recruiting activities for specific programs of study. Their production has hit record levels and we are on track to have a historic year of recruiting!”
Michael Heavener, Trinity Baptist College
“WebAdmit has a robust reporting capacity. Our office is charged with the detailed admissions reporting required for the annual AACN survey. Prior to NursingCAS just collecting and collating the data for this one part of the report would take over four hours. Using WebAdmit it now takes under an hour.”
Dr. Lisa Rosenberg, PhD, RN, Rush University College of Nursing
“[The] EMP platform has greatly enhanced the way Erskine puts our message about custom-fit liberal arts education in front of prospective students. We are able to match the message to the student’s interests as soon as they request information, anticipating their questions and offering a much richer experience before they ever sets foot on campus for a tour. EMP gives Erskine extra manpower to enable our small Admissions and Communications offices to talk to thousands of prospects and inquiries effectively, focusing our attention on the students who are the most responsive to our message.”
Lori Ramey, Erskine College
“We’ve been able to more effectively hone the enrollment management process. We now have a better understanding of our population of applicants; how many applications it takes to get a qualified class; and where the attrition is during the various phases of enrollment – from accept, to confirm, to the first day of class. This allows us to predict future enrollment outcomes with greater accuracy.”
Dr. Lisa Rosenberg, PhD, RN, Rush University College of Nursing
“[EMP] brought us the ability to bring cutting edge technology to our prospective student communications, including personalized microsites, digital viewbooks and print media, all within our budget. The EMP technology directs my Enrollment Counselors to students interacting with their microsites in real time, enabling us to engage students while they are interested. The portability is amazing for my Enrollment Counselors, who can connect directly and meaningfully with individual students during high school visits. Thanks to EMP’s automation, we now recruit while we sleep, and we can focus more on direct student communication via text, Facebook or phone while providing proven touches by mail, microsites and email.”
Daniel Smith, Mid-Atlantic Christian University
“EMP support staff have been very responsive to our needs… Students and parents have told us they appreciate the photo of the CSC Representative arriving in their email with all needed contact information after initiating the microsite. The ‘automatic’ aspect of the system is wonderful when office staff are busy helping students.”
Tena Cooke, Chadron State College